54: Transform Your Safety Culture with Impactful Stories

Stories are one of the most overlooked resources for shaping culture and influencing people. Let’s explore why stories stay with listeners long after slides are forgotten, and how they can cut through resistance to safety messages. Drawing on research conducted at Emerson Electric, the session shows how stories helped employees grasp, retain and act on ideas that traditional communications failed to deliver. You’ll learn a practical methodology for crafting stories that land with impact, along with an understanding of how vivid mental images created by story-based communication make concepts memorable and more likely to be put into practice.